Crafting an ideal environment for beauty professionals to thrive in.
The Beauty Links empowers beauty professionals through innovative technology, intuitive design, and a dedication to inclusivity. Our goal is to transform the beauty industry by providing tailored tools, expert guidance, and a supportive community that embraces the uniqueness of each individual. We faced the challenge of accommodating diverse professional needs while leveraging existing resources to inform our platform design.
App Design, Brand Identity, Systems Design
My Role
Art Direction
Product Design
Research
Collaborators
Pranavi Chopra, Graphic & Type Designer
How can you establish a brand identity for something seeking novelty and innovation while navigating through existing diverse brand identities?
I took inspiration from the past to envision a future that is both familiar and dependable yet bold and vibrant. Crafting a platform for black identity that is not just present, but elevated.
How to consolidate all the knowledge and resources within the beauty industry?
I developed the Beauty Links brand using a carefully curated system of color and typography. My primary goal is to ensure that all information takes center stage within the app.
