The challenge: crafting email templates using a program unsuitable for design purposes.
During my time at Ashley Stewart, I joined a team of four designers, each of us adept at multitasking. My primary task was crafting email templates, alongside implementing website alterations for both desktop and mobile platforms, and producing print materials for in-store utilization.
Website Design, Email templates
My Role
Graphic Designer
Collaborators
Jay Borman, Art Director
Christian Segura, Creative Director
Email templates created utilizing an
ill-suited program.
I relied on imagery to narrate a tale and system, compensating for the constraints imposed by typography and existing brand guidelines.
Website Tiles: Desktop & Mobile
I developed the Beauty Links brand using a carefully curated system of color and typography. My primary goal is to ensure that all information takes center stage within the app.
